BBH London bedenkt fraaie campagne voor Audi R8
“The slowest car we’ve ever built”: kan het nog sarcastischer? De pay-off voor de campagne rondom de Audi R8 is bedacht door BBH London. De bijbehorende film van 90 seconden is zeer fraai.
Richard McGrann van BBH legt uit:
“We wanted to make a film which made the process of constructing an R8
as beautiful as the car itself. The effect captures the workers’
movement through time — each frame measures a point in time compressed
into one shot. Filming took place over eight days in Germany, with each
frame requiring a minimum of 20 different shots and four layers to
achieve the unique visual effect.”
Benieuwd naar de muziek achter deze commercial? Het is “The Beep Beep Song” van Simone White.
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